Founded in 1995, SportMédia Marketing (Sport-Media Inc.) has spent nearly 30 years serving sports communities across Quebec and Canada. Led by President & CEO Alexandre Depatie and headquartered in Longueuil, QC, the company covers 89% of arena and sports-complex advertising in Quebec, with a national footprint of 475+ complexes and arenas across Canada through its partnership with NAMG (National Arena Media Group), generating over 200 million impressions per month. SportMédia reaches more than 200,000 people annually per market through static banners, rinkboards, digital screens, and naming rights programs, with 96% of clients reporting effective, resonant campaigns. The company expanded into the Ottawa region in 2024 and also supports amateur sport through community initiatives and exclusive Hockey Québec sponsorships.