B2B Website Financing: Add a Finance This Purchase Button

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How to Add a “Finance This Purchase” Option to Your B2B Website

A customer reviewing your equipment should be able to find financing beside the purchase price—not after searching through your website’s footer.

But adding a button is only the visible part. Behind it, you need an application destination, accurate purchase information and a process that distinguishes financing interest from a completed sale.

For Canadian B2B sellers, start with a reliable application link. Add more integration only when the sales process requires it.

Quick Answer: Add a “Finance This Purchase” button that links to an approved business-financing application. Place it beside the price or quote, explain that financing is subject to approval, preserve the purchase details through a supported handoff, and track the application separately from order payment. Start with a hosted link before considering deeper integration. Mehmi Group

What should a “Finance This Purchase” button actually do?

It should start the financing process for an identifiable purchase. It should not imply that clicking the button approves the customer or pays for the order.

Decide which action you are offering.

An enquiry form requests a conversation. A payment calculator produces an estimate. A credit application begins a financing review. These are different steps and should have different labels.

Use “Request Financing Information” for a basic enquiry. Use “Estimate Payments” for a calculator. Reserve “Apply for Financing” or “Finance This Purchase” for a route that actually connects customers with a financing application.

Mehmi’s vendor financing program provides a dedicated link or application form after vendor onboarding. Confirm the correct destination for your business before publishing the button. Mehmi Group

Do not send buyers to an unrelated general-contact form while suggesting they are completing a credit application.

Should you use a link, an embedded form or an API?

Use the simplest method that preserves the purchase context and supports your operational requirements.

A hosted application link sends the customer to an application maintained by the financing provider. This is a sensible starting point when your website primarily generates quotations rather than completing transactions online.

An embedded form displays the application within your page, often through an iframe—a window showing another website’s content. Only use a supported integration: websites can restrict which other domains may embed their pages. MDN Web Docs

Do not assume that a form which opens correctly in a browser can safely be pasted into an iframe.

An API integration connects systems programmatically. Consider it when you need supported transfer of quote information, application creation or financing-status updates.

Before budgeting for development, obtain documentation covering authentication, permitted data, available status updates, testing and support. Ask which functions are available now rather than treating a product demonstration as a technical specification.

A financing link and a fully integrated checkout are different projects.

Where should financing appear on your website?

Place it where the customer evaluates the purchase, while keeping the ordinary purchase or quotation route available.

Statistics Canada reported that 32% of Canadian businesses with five or more employees received e-commerce orders in 2023. E-commerce sales totalled CAD $347 billion in that survey population, with sectors primarily serving other businesses continuing to dominate the total. These figures include both business and consumer transactions. Statistics Canada

That provides context for online financing access. It does not establish that a button will increase your conversion rate.

Start beside the product price, configured-equipment total or digital quotation. On a quote-only website, offer financing alongside “Request a Quote”, not as a substitute for obtaining the correct price.

Keep a supporting financing-information page for process details and common questions.

Avoid placing an application button on every page indiscriminately. A visitor reading a company biography does not have the same purchase context as someone reviewing a specific machine.

How do you add a basic hosted financing button?

Obtain the confirmed application URL, add a link-style button and test the complete destination—not just its appearance.

Use this implementation sequence:

1. Confirm the live application link. Verify that it belongs to your vendor account and supports the intended Canadian business purchases.
2. Add the button to the relevant template. Place it beside the price or quotation action, rather than manually editing each product where a shared template is available.
3. Add the explanation. State what opens next, that financing is subject to approval and where customers can learn about information handling.
4. Test before publishing. Confirm the correct vendor attribution, application destination and customer support route through an authorized test process.

For example, Webflow’s button element can link to an external URL. Its documentation directs users to add a Button element and configure the destination through Element settings → Link settings. Webflow Help Center

Do not submit invented financial information into a live credit process to test the form. Request a test environment or an approved testing procedure.

What should the button and nearby wording say?

Explain the next step without implying approval, guaranteed terms or completed payment.

For a hosted application, proposed wording could be:

Finance This Purchase
Apply for commercial financing for this purchase. Financing is subject to credit approval and transaction requirements. You will continue to a separate application.

Identify the financing provider before the handoff, particularly when the next page uses a different brand or domain.

Keep supporting information close to the action. Do not hide important qualifications beneath unrelated page content.

The Competition Bureau warns that fine print may not correct an advertisement’s materially misleading overall impression. A prominent approval promise is not fixed by a small “subject to approval” note. Competition Bureau Canada

Avoid unsupported statements such as “everyone qualifies,” “instant funding” or “no credit check.”

For custom-priced purchases, “Request a Quote and Financing Options” may be more accurate than showing a monthly payment before the configuration is known.

Which purchase details should carry into the application?

Preserve enough information to identify the transaction without asking the customer to reconstruct the quote.

Where the integration supports it, associate the application with the vendor, product identifier, quote reference, currency and current purchase amount.

For equipment, keep the model, configuration, new-or-used condition and delivery requirements available in the quotation. Separate the asset from installation, freight and other costs; equipment-specific requirements can affect the financing review. Mehmi Group

Give each revised quote a clear version. A customer adding accessories after starting an application should not leave your sales team working from one amount and the financing team reviewing another.

Treat browser-supplied prices as information to verify, not final settlement instructions.

For custom orders, consider passing a quote reference instead of an incomplete price. Do not invent URL parameters and assume the provider reads them; use only its documented method.

What could a monthly-payment example look like?

Show the cash price, assumptions and total repayment—not just the smallest monthly number.

Consider an illustrative Mississauga equipment seller serving manufacturing and wholesale customers.

Its website lists a CNC machine for CAD $60,000 before taxes. A product such as this can be assessed through CNC machine financing, subject to the business, equipment and transaction review.

For illustration, assume:

• A $6,000 customer contribution, leaving $54,000 financed.
• A 48-month term at a hypothetical 10% nominal annual interest rate, calculated monthly.
• Payments at month-end, with no fees or final balloon payment.

The estimated monthly payment is $1,369.58.

Total loan repayments would be approximately $65,740, including approximately $11,740 of interest. Including the contribution, the buyer’s total outlay would be approximately $71,740 before taxes.

These are calculated examples, not available terms or a financing offer.

Use the equipment financing calculator when comparing scenarios. Before displaying an estimate publicly, ensure its assumptions remain visible and consistent with the product price.

If the customer adds another $5,000 of equipment, the estimate must be recalculated or removed until a revised quotation is available.

How should you handle privacy and sensitive documents?

Keep sales enquiries, credit applications and marketing permissions distinct.

Where PIPEDA applies, organizations generally need meaningful consent to collect, use and disclose personal information. The Office of the Privacy Commissioner explains that people should understand the nature, purpose and consequences of that information handling. Office of the Privacy Commissioner

A business application can include personal information about owners or guarantors. Do not assume that clicking a product-page button provides every consent needed for the subsequent credit review.

Have the designated application collect sensitive documents through its approved process. Avoid duplicating identity documents or bank statements across salesperson inboxes and general website forms.

Do not place sensitive information in application-link parameters. OWASP explains that URL query strings can expose information through browser history, logs and other locations, even when HTTPS is used. OWASP Foundation

Review analytics tags as well. Google Analytics prohibits sending personally identifiable information and specifically warns about information appearing in page URLs and titles. Google Help

Use the information necessary for the financing request. Keep optional marketing choices separate.

What should happen after the customer submits?

Create a financing status, not an automatic “paid” order.

Your operations team should distinguish an application received from a credit decision, outstanding documentation and completed funding.

An approval can still carry conditions. Vendor payment depends on the agreed closing process, which is explained in Mehmi’s guide to how vendors get paid when customers finance. Mehmi Group

Do not mark an order paid simply because the customer returns to a thank-you page. That browser event is not proof that funds have been released.

Use confirmed provider updates or authorized manual verification to update financial status.

Also document the fulfilment sequence. Some transactions require delivery before settlement, while pre-delivery funding needs specific approval. Your system should follow the approved transaction rather than a blanket rule based on an application click. Mehmi Group

Assign someone to resolve missing documents, changed equipment and applications that do not proceed. A website handoff should not become an abandoned sales opportunity.

What should you test before launch?

Test accessibility, transaction accuracy and failure handling as separate requirements.

Test the customer experience. Open the application on a phone, navigate with a keyboard and check field labels, instructions and error messages. W3C guidance recommends clearly identifying required fields and providing instructions that users can access. W3C

Test the purchase information. Confirm currency, quote reference, revised pricing and vendor attribution. Where customers can select options, test more than the base configuration.

Test the failure path. What happens when the application cannot load, the customer leaves halfway through or the purchase is ineligible?

Keep an accessible contact or quotation route available. Explain how an applicant can resume or obtain help without implying that restarting the form creates a new approval.

Finally, test what staff see. The salesperson should be able to identify the related purchase without receiving unnecessary sensitive documents.

How should you measure whether the button works?

Measure completed financing journeys and sale economics, not clicks alone.

Track the sequence from relevant product visits to financing clicks, confirmed applications, decisions and funded sales. Also record staff time and reasons approved transactions do not close.

Only measure events you can verify. When a hosted application does not share completion data, report outbound clicks separately rather than labelling them completed applications.

A high click count followed by few submissions suggests a different issue from many approvals followed by few funded purchases. Investigate the actual point where customers stop.

Compare similar products and customer groups when testing placement. Customers who choose financing may differ from cash buyers, so their conversion rates alone do not prove that the button caused additional sales.

Review the measurement setup without sending personal or financial application data into ordinary analytics events. Google Help

What else should B2B website owners know?

Do I need a full online checkout to offer financing?

No. A quote-led website can direct customers to a dedicated financing application without accepting the equipment order through an online checkout. Keep the application associated with the relevant product or quotation, and explain that financing review and confirmation of the sale are separate steps. Mehmi Group

Do I need a developer for the first version?

Not necessarily. A hosted application link may only require an ordinary website button, depending on your editing access and website setup. Webflow, for example, supports external URLs through its button settings. Embedded applications and automated status connections require a separate review of technical requirements. Webflow Help Center

Can I embed any financing application on my website?

No. Confirm that the provider supports embedding and permits your domain. Browser security controls can block an application from appearing inside another website. Use the provider’s approved implementation rather than weakening security settings or assuming that a working public URL is an embeddable form. MDN Web Docs

Should the application ask for everything immediately?

Collect information appropriate to the stage. A request for a financing conversation is different from a full credit application. Avoid collecting sensitive documents twice, explain why requested information is needed and use the financing provider’s approved process for the formal application and document submission. Office of the Privacy Commissioner

Can I show a monthly payment without a final quote?

Use caution. An estimate should identify the purchase amount and other assumptions behind it. For configurable equipment, consider requesting a quote first. A prominent monthly figure that omits a substantial deposit, final payment or material restriction can create a misleading impression despite a disclaimer. Competition Bureau Canada

How can you add financing to your website with Mehmi?

Start with one representative product page and one complete quotation.

Confirm the application destination, explain the next step and establish how your team will connect financing updates to the sale. Add deeper integration only after the basic process works reliably.

To discuss adding a “Finance This Purchase” option to your Canadian B2B website, call Mehmi Financial Group at 833-863-4644 or contact Mehmi Financial Group.

Bring your website platform, typical purchase amount and sample quote. Financing availability, rates and structures remain subject to credit approval and transaction requirements.  

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