Mission and vision statements are documents that put into words a company’s identity. The mission statement explains why the company exists, while the vision statement makes it clear what it aspires to become.
For example, a waste management company's mission statement explains its purpose (e.g., making recycling effortless), while its vision statement articulates a long-term aspirational goal (e.g., zero commercial waste to landfill) -- together, they guide strategy, hiring, and brand positioning.
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