A marketing mix is the combination of product, pricing, place and promotion strategies a company uses to attract customers and stand out from competitors.
For example, a craft beer brewery refines its marketing mix by adjusting its price slightly higher to reinforce a premium position, expanding distribution (place) from local bars to liquor stores province-wide, promoting (promotion) via Instagram partnerships with food influencers, and tweaking its IPA recipe (product) based on customer feedback.
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