SMART is an acronym that defines important criteria for setting ideal goals and objectives to manage your staff or a company. SMART objectives must be specific, measurable, achievable, relevant and time-bound.
For example, instead of setting a vague goal to grow sales, a business owner uses SMART objectives and commits to increasing monthly revenue by 20% -- from $80,000 to $96,000 -- within the next 6 months by adding two new commercial accounts per month.
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